2 / What is natural referencing (SEO)?

SEO is what exactly?

Natural referencing, as opposed to paid referencing, consists in placing oneself in the so-called "natural" results of Google and other search engines. These results are those suggested by search engines on a white background, just after the commercial links. For a given search, they are ranked in order of relevance according to the algorithms of the different search engines: This is why you do not have the same sites and the same order depending on whether you perform your search on Yahoo, Bing or Google.

The "natural" results are displayed by the search engines without financial compensation, their ranking has been established naturally by search engine algorithms .

Here is an explanatory diagram of the difference between paid referencing and natural referencing:

  • Is natural referencing paid for? the effectiveness of its webmarketing strategy

The notion of natural referencing is opposed to paid referencing, but that does not necessarily mean that it costs nothing. The difference lies in the final recipient of the envelope for referencing. In the case of paid referencing, it goes directly to the search engines, in the other, it is intended for a referencer.

The mission of the latter will be to make you appear as high as possible in the natural results (results in orange in the diagram a little above), and never appear in the red (a good SEO brings you traffic without paying a single penny to search engines).

  • What about profitability? 

Paid search can bring you a maximum of traffic in the hour as long as you pay as much as you can. This system is auctioned, and you are in direct competition with any companies or people wishing to appear on the desired query. The more you are willing to pay per click, the higher you are, and the more likely you are to click and therefore pay. Paid listings are profitable instantly but cost excessively in the long run .

SEO is significantly more expensive when it is set up since it can give you results in several months. This is due to the difficulty of the task and the mechanical time required for the search engine robots to come to your pages and see the improvements. But once you get these results, you won't pay for each click. Natural referencing costs more to set up but benefits you in the long term … or not if the job is done poorly.

Here are some examples:

  • If you are impatient: it is better to work on 2 axes in order to have a profitability on the short and the long term.
  • If you are patient and love the risk: work only on the natural.
  • If you have a budget adapted to your market: do only paid SEO.

Pole Position Market , with its experience and know-how can help you in this process. So don't hesitate, contact us , and let's build together a Multi lever strategy adapted to your environment and your market.

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