What's going on in SEO in 2021?
What's going on in SEO in 2021?
In 2021, we have encountered many innovations and developments in the field of the internet. In our previous article , we discussed how important digital marketing is and one of those big issues is SEO. The Google Core update that has taken place over the last few months has started to significantly affect SEO searches . As Google adds new components to its components that affect search results every year, experts try to use these innovations appropriately and correctly. Considering the developments of the past 11 months, we've determined a few basics to know for SEO in 2021.
Artificial intelligence assistants, which have a big place in our daily life with developing technologies, direct us towards voice search. It is believed that 50% of all calls will be voice calls in 2021.
Apps like Siri, Alexa, and Google Assistant can perform Google searches for users. As such, you need to create content that is easily visible to artificial intelligence. While the user's own searches are mostly written and short-word, sentences become much longer and more complex in voice searches. Therefore, meaningful sentences should be used instead of short keywords without being too academic.
Snippets should be prepared to give the best and most accurate result to the user. Quality content that can be easily read by Google will stand out in search results. For these, it will be better if you show the main points of your content in elements and tables.
I think content will continue to be king every year. It is predicted that 44 zettabytes of content will be produced per day in 2021. That rate equates to 8.48 billion songs per day on average. This means it will always earn quality content in Google rankings.
There has been a huge increase in video content with the newly developed broadcast networks. Companies try to reach users with short videos rather than writing long texts. It is estimated that this ratio will increase even more in the years to come. You should prepare your video content taking into account the average age of your potential users. Remember that the users who prefer video content are among the younger population. You need to reach the user with short, engaging videos that don't use very long and didactic language.
When posting your video content, you need to use specific and strong keywords that are relevant to them. metadata. You can use the sitemaps of the major video publishers in this regard.
The more seriously search engines take the site's appearance, the more seriously it takes the site's functionality. Through Google Analytics , Google can see the time spent on the site, how long it has been, and the region where the most time has been spent, and this data is undoubtedly evaluated in the ranking of results.
A website's user experience begins at the SERP.
Your website; It must have fast loading, awesome, useful and valuable content, and a useful design. Remember, you have an impatient user profile. The user who visits the site should be able to access the information they need without wasting a lot of time. If you have an e-commerce site, it should include the necessary and accurate product information, and a process that does not tire the user at the cart level and checkout stages should be designed.
Due to the new Google Core update and the increase in voice searches, keywords of one or two words are now replaced with long tail keywords. < br> Since voice searches are performed as a daily spoken language, phrases containing more terms should not be used in search results. Simple sentence snippets should be included to meet the needs of the instant search individual. Additionally, the use of keywords in the meta title, URL, and description will affect results and rankings.
Apart from these basic points, which still retains its importance; It should not be overlooked in details such as site opening speed, mobile convenience, backlink quality.
Remember to optimize your website for innovations.