6 important reasons to use long tail keywords
6 important reasons to focus on long tail keywords
Like many people, we make dozens of search engine queries a day which are now part of our daily lives. By making these queries we can have very different purposes such as obtaining information, finding an address, purchasing a product, or accessing a website. While the queries we perform for these purposes are sometimes short queries consisting of one or two words, in some cases we perform rather long, objective-oriented queries.
What are words- Long Tail Keys?
As webmasters or SEO consultants, we work on keywords almost every day. During these studies, we can see that very different keywords have quite interesting search volumes. But apart from exceptions, we can say that as the number of keywords in a query increases, the search volume decreases in direct proportion. Keywords that typically have high search volume and consist of one or two words are called short tail keywords. Keywords other than these keywords, usually three or more words long and having lower search volumes, are called long tail keywords. However, although these keywords have low search volumes, research suggests that long tail keywords make up the majority of Google queries.
To explain with an example, the query " shoes ”is considered a short tail keyword, while the query“ Nike men's sneakers ”can be given as a long tail keyword. When we look at our example, we see that the search volume of the query “shoe” is quite high and the competition in the matching query is also quite intense, while the user intention is more pronounced in the query. “Nike men sneakers” and that the search volume is at a level that can be assessed, although lower than the query “shoe”.
Why are long tail keywords important?
When researching keywords for a website and during the post action process research, sometimes focusing on short-tail keywords with high search volume may not be the right strategy. Especially for a non-authoritative website or a new website, focusing on those keywords with high search volume and competition at the first stage can make success difficult. For this reason, it may make sense to start focusing on long tail keywords, where competition is relatively low and user intent is much more clearly stated. Let's see why long tail keywords are important.
1) Low competition
Long tail keywords have lower search volumes than shorter and more generic keywords. The relatively low search volume usually results in proportionately lower competition for the relevant keyword. As you can see from the keyword examples below, we find that as the number of keywords increases in user queries containing the same words, the search volume decreases proportionally.
The low search volume compared to shorter words can make the relevant word lose its appeal to many people. However, in addition to the low search volume, the competition in the relevant keyword can often be less. Less competition also allows you to achieve desired success in a shorter time after the right moves. The image below clearly shows that as the number of keywords in the relevant query increases, there will be fewer results.
2) Conversion rate advantage
Long-tail keywords contain more words than their name suggests, allowing users to provide more detail about their queries. The intent of users who search in more detail is also more specific than other queries. For example, the intention of the user in the query "Internet without home phone plans" for the purpose of the user in the query "Internet" can be easily distinguished. In short, because the user goal is more pronounced in long tail keywords, the desired conversion rates can be achieved more easily with the correct targeting and optimization work.
3) Targeted user easier
Queries called long tail keywords can be considered more understandable than short tail keywords because they usually contain more words. For example, it is very difficult to understand the intent of users who query "headset" on the search engine. Since no details about the headset are specified, it may not be easy to target the affected user. However, we can say that the purpose of the users who run the query "wireless in-ear headphones" is quite clear compared to the users who run the query "headphones". As this example shows, users who typically have long tail queries can be targeted more easily and healthily by websites because they communicate their goals more clearly.
4) Strong blog strategy
We mentioned that long tail queries provide more detailed information about user intent because they contain more words. We also know that some of the long tail keywords are queries that contain question statements. For example, the query “How to clean white shoes” can be a good example of long tail queries that can be targeted for a blog. You can reach new users by creating powerful blogging strategies for long tail keywords suitable for your website through various keyword research tools you can do. As in the example, you can create a powerful blogging strategy that will be useful for users by filtering queries containing question phrases like "what is it, how" to get words more easily. -keys.
5) Position Zero Opportunity
It will not be a surprise to be rewarded by Google after a while when we create more quality, original and complete content than our competitors after our blog strategy, which we have developed by focusing on keywords at long tail. We may rank zero with our content on our pages where we target long tail keywords such as the following and usually contain listings or tables. So with long tail keywords we can also help our competition to rank even lower and the majority of the traffic coming to our website.
6) Faster success
The long tail keywords we have seen above with examples, although they have less search volume than other queries, they are less competitive. Less competition also helps to succeed after the right strategies. As we mentioned before, focusing only on queries with high search volume, especially for a new website, will significantly extend the time it takes for your efforts to be rewarded. However, when we target long tail queries correctly, we may have the opportunity to be successful within a shorter time frame in return for our hard work.
You can visit “ Natural referencing (SEO ) what exactly is it? for more detailed information on SEO.
We took a look at what long tail keywords are, why they're important, how to find them, and how to target them. Hope this was revealing and helpful. 🙂